如何来提升网站关键词排名
网站排名重要吗?如果你是SEOer想必你就知道答案!必须重要!好的网站排名不仅可以增加网站流量还可以有效提高网站转化率。现在的问题是如何来提升网站排名呢?

  很多SEOer会说做外链、写文章……这些确实现在最普遍、最常用优化方法,多用则疲,完全没有新鲜感。这时我们是否忘记了关键词匹配问题和关键词布局问题。笔者小丹今天要分享的经验之谈就是通过站内的关键词布局达到提升网站排名的目的。

  首先我们要了解,搜索引擎决定的关键词排名不单单是在其匹配度上还在于关键词所在的位置上。对于站内关键词我们总是认为只要保持在2%—8%就可以使关键词权重有所稳定,其实这只是一个片面的理解。决定关键词权重的因素有很多,密度是一个参考值,而这个参考值在不同的行业里其规定是不同的,我们只要保持自然不去刻意增加关键词就可以了。

  然后是在站内关键词的布局上,笔者在这里要强调五点。

  1、关键词一定要出现在title上,一般是要网站的主关键词,三个左右即可。这样用户在检索关键词时点击带有关键词的title的概率相对比较大,从而提上网站排名。

  2、网站页面上一定要出现关键词。当网站的页面出现关键词时,搜索引擎会自动认为该页面的内容与关键词是相互匹配的,这样可以增加整个页面的相关性,易被判定为高用户体验页面。

  3、内链互链,利用内链提高网站页面之间的联系。一些网站通过程序会自动匹配相关关键词的链接,从而使站内对应关键词权重互相传递却又保证了关键词权重不被分散,达到参与搜索引擎排名。

  4、将关键词融合与description中,更有利于排名。我们知道网站的title、keyword、description是网站权重比较凝聚的地方,这个时候我们可在description出现相关关键词达到强调左右,同时可以加强整个页面与关键词的匹配度。

  5、必不可少的外链和友情链接。外链和友链是关键词排名中最常见的优化方式,由于先算法的限定,友链的作用更有利于关键词参与排名。当我们制作外链、友链时,就可以直接对关键词进行权重的传递。

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