浅析电商站长该如何避免网站过度优化

 网站被过度优化,是目前优化人员最经常做的,特别是是些新手优化人员,他们往往将所有该出现关键词的地方都出现关键词,不该出现关键词的地方也出现,从当前的行业中可以发现企业网站最普遍,但电商类型的网站也毫不逊色。为什么这么说呢?因为笔者现在在优化一家眼镜行业的电商网站,在考察和分析的期间遇到了很多中小型电商类网站出现优化过度的情况,包括自己负责的网站也一并检查了一下,发现笔者自己在优化时过度的就非常严重。

  一直在想, 做SEO的人应该比较了解所有可以被优化的地方,也应该了解怎么样去优化这些地方,但唯独一点不能去做,不能同时优化所有这些地方,可能有站长会很好奇,为什么不能去优化这些地方,这些地方如果不去加以利用那该多么可惜啊。那么,问题就出现在这里了,网站的优化不能太过完美,如果把所有地方都去优化了,很容易因为刻意优化而被搜索引擎惩罚,而且很多中小电商类型的网站都出现了这个问题,甚至有很多网站被惩罚了而站长还不知道是什么原因。所以,这点要特别注意一下,下面笔者根据自己的考察、分析、优化的经验来跟大家交流一下吧。

  先来看下笔者的网站和其他网站的典型过度优化特征:

  1、外部链接锚文字都是一样的,一般都是最主要的目标关键词。

  2、外部链接锚文字和网页标题高度吻合。

  3、站内把该针对优化关键词的地方全部都优化一边,比如标题标签、关键词标签、描述标签、H1、H2、黑体、ALT属性、URL、内部锚文字等,这些地方都是可以去优化的,但很多站长喜欢把这些地方都优化,另外加上明显的SEO因素,哪天真被百度盯上了可就倒霉了。

  4、内部、外部的链接缺少变化,绝大部分都是以目标关键词为锚文字然后指向首页,最常见的是在来源那个位置加上,这一点会有很多站长产生共鸣的。

  上述四个是笔者总结出来的常见的特征,那么来说一下,具有这些特征的网站如果是新站,笔者敢说新站待在沙盒的时间可能会更长,之前笔者就见到一个新电商网站是这么做,然后他问我为什么没有收录,后来我发现了这个问题,让他把缺点改正就出沙盒了。

  如果是年份已久的网站出现这些特征后,会给网站造成极大的危险,不晓得在哪天就会受到某种程度某种形式的惩罚,这个不敢保证,前两天朋友卖鞋的网站就被惩罚了,常见的惩罚方式笔者见到最多的就是主要关键词排名急剧下降,网站流量下降。当然了,如果网站排名下降了很多,站长们要考虑下过度优化可能是其中的原因之一。

  再来看一下网站过度优化的解决办法:

  笔者认为,网站过度优化的解决办法就是去优化,从这一年中的优化经验来看,只有通过优化才能改善作弊,比如在网页标题中增加一些非关键词、取消黑体、减少正文关键词、取消来源上的锚文字、外部链接锚文字增加广泛性等,让整个网站优化程度降到被惩罚的门槛之下。笔者也总结了一下,不要把能优化的地方都优化,优化地方并不是优化了就可以给网站带来好处,你要让网站显得自然平衡,这样才能避免网站出现过度优化。

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