网站页面的转化率需深入分析

  网站的统计工具,很多人只停留在ip、pv这样的数据阶段,这些数据只是表面的东西,只需我们关注了解就行,真正该统计分析的是网站页面目标的转化方面的数据。那么网站页面的转化率如何深入分析呢?下面我从彩票程序开发网站和大家分享些经验。

  谷歌统计是许多站长优先选择的工具,因为其功能非常强大,这点不可否认。但是我一般会将谷歌统计和站长百度统计两个工具结合着使用,来分析数据。这里我主要是分析百度工具如何分析页面转化率。

  1、页面转化的定义

  页面转化对于不同类型网站其定义是不同,如果是像我做彩票程序开发产品站,那么一个访客完成一次购买就是一次转化;如果是一个论坛或者其他类型的网站,那么转化就是指访客注册成功个数。

  百度统计的页面转化设置参数主要有以下几点:

  (1)访问次数:访客访问转化页面时,如果在一个访问次数内(session,30分钟内)对该页面产生多次访问(刷新页面等),只记录一次转化。避免对转化页面刷新导致转化次数虚高。

  (2)浏览量PV:访客访问转化页面时,就记录为转化。刷新会计为多次转化。

  (3)订单转化:是才用订单参数(一般是ID)来计算转化次数的,一天内同一个访客访问同一个id多次都只记录为一次转化,访问不同id记录不同次转化。

  这样如果采用上面的3中记录方式所统计的转化分别是:

  (1)按照访问次数统计:2次转化;

  (2)按照浏览量PV统计:3次转化;

  (3)按照订单转化统计:1次转化。

  2、页面转化数据分析

  (1)点击率分析

  可能许多站长会有疑问,像一些企业的营销站,只是提供一个产品营销的平台,客户咨询一般通过qq或电话联系的,那么这样的网站数据转化怎么统计。其实我的彩票程序开发站点就是这样的情况,一般电话转化数据没办法检测到,但是qq咨询提高点击是可以统计有多少用户点击了qq。

  当然像这样的彩票程序开发www.88856856.cn营销站,没有直接的转化统计,我们也是要分析这样的数据。我主要是从各个页面的点击情况,首页的各个模块的点击率来分析哪个部分是用户喜欢点的,对于用户点击量少的模块进行分析,提高其点击率,点击率高,从间接上可以发布转化,点击多的地方,其转化相对会比较高。

  (2)跳出率分析

  对企业营销产品站,跳出率是一个非常重要的数据,跳出率高,说明内容对用户没吸引力,那么转化也会下降。在做彩票程序开发网站的跳出率分析,我可以了解到哪个页面对用户的体验度不高,从而加强页面内容的质量。跳出率从侧面可以反映出转化情况,一个网站的跳出高,他的转化是不会高的。

  页面转化的深入研究能提高网站的转化。这个不是绝对,但是对转化率提高是有很大的帮助的。就像营销站,从点击率,网站跳出率这样的数据不会直接反应转化率,但是间接上是有绝对影响的。不要忽视站长工具中的数据,一些数据对网站的转化影响还是很大的。

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