高质量文章内容如何架构

  首先,我们要有一个好的开头,所谓“虎头”,你的文章是否有可读性,是否有吸引力,从开头就已经决定了。因而,如何设计一个好的开头,需要我们换个角度去思考。譬如我们写《解析企鹅帝国的猎食之路》,一篇关于腾讯QQ发展历程的文章,小编的开头是这样的:“ 如果要问在中国人们使用最多的即时交流软件是什么,毫无疑问的,答案将是腾讯QQ。可以说,腾讯QQ已经成为了一个时代的标志,从1998年诞生开始,它就开始改变了我们的生活模式。”这篇文章获得了很多站长的好评及转载。但如果我这样开头:“企鹅是腾讯QQ的简称,今天我将和大家一起探讨腾讯QQ的发展史。”这样的文章,还会有人愿意继续看下去吗?开头过于平淡无奇,将会整体拉低文章的质量及用户好感度。因而我们可以使用一些稍微夸张的话语、疑问句、事实呈现等方式首先引起用户对这篇文章继续阅读的兴趣。

  除此之外,文章首段还承载了论点展示的重任。很多优质的文章都会在一开头就摆出自己的论点,然后在下文中进行有力的论据,论证。譬如说小编上文关于腾讯QQ的开头,开头就提出了自己的论点,腾讯QQ改变了我们的生活模式。然后在下文中开始论证自己的观点。因而,首段显得至关重要。

  有了开头和论点,中间的论证就变得轻松很多,论证部分,只要有足够力度的案例即可。譬如小编写腾讯的这篇文章,就从腾讯产品包罗万象,腾讯的发展模式是模仿加微创新,腾讯的营销模式是跟QQ关联等方面展开了陈述。这部分看起来很简单,但占的篇幅最长,也是最主要留意的地方。在论证选择方面,我们可以用事实、名言名句、案例等方式来为我们的论点立足。但要留意的是,你所有拿来论证你的观点的东西,都是有理有据的,并且最好是众所周知并被大家认可的。譬如说小编写腾讯,就从QQ出发,因为QQ是腾讯的代表产品之一,并且被大家所熟知,但如果我用腾讯空间里的偷菜游戏作为主要论证,大家都不会认同,为什么?因为偷菜游戏不是腾讯独有的,也不是做得最好的,知名度也不高的。

  最后是结尾。结尾是最简单也是最简短的部分。主要是对整篇文章的总结,可以是一句话,也可以是一段话。以简洁自然,能让人读后若有所思,受到启发为妙。譬如一篇论证“一屋不扫,何以扫天下”的文章,结尾段是这样写的:“作为跨世纪的青年人,站得要高一些,看得要远一些,思想要解放一些。在大事情上要清楚一些,在小事情上要糊涂一些。”。不但起到了总领全文的作用,还对全文做了概括说明。是非常优秀的结尾代表作。

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